ORIGIN
Software wasn't failing, the company forgot who it was, and we helped it remember how to win.
Origin Utility did not need a prettier logo. It needed rescue. The product still worked. The company had simply drifted from its original conviction. RFP losses stacked up, internal rhythm broke down, and the sales team kept walking into high-stakes government opportunities without the story, standards, or creative leverage needed to win.
This was not a rebrand. It was a return. We brought leadership back to the source, rebuilding alignment around the founder’s original heartbeat and uncovering the clearest path forward: serving small local U.S. governments with a more unified, confident, customer-first presence. From there, we rebuilt the brand and sales engine around trust.
- BRAND REVIVAL
- EOS WORKSHOP
- ART DIRECTION
- BRAND IDENTITY
- LOGOTYPE
- PORTRAITURE
- PHOTOGRAPHY
- VIDEOGRAPHY
- FUNNEL ARCHITECTURE
- CONFERENCE KITS
- CONFERENCE POSTERS
- RFP ASSETS
- WEBSITE UX/UI
- SWAG
- STATIONERY
- WAYFINDING
- SIGNAGE
- PRINT DESIGN
- PRESENTATION TEMPLATE
- EMAIL DRIP CAMPAIGN
- PRODUCT CONSULTATION
Winning More Often
RFP down selections increased by 300% in the first 6 months. Down selection is where trust gets tested. More final-round conversations means more real shots at revenue, not just more noise at the top of the funnel.
+1.8M Revenue Unlocked
The brand revival helped drive $1.8M in revenue within 8 months. This proves the work was not cosmetic. The new story, tools, and sales support translated into actual business performance.
Discovering Partners
Built 99 new contacts with critical industry partners through email outreach. Strong partnerships widen reach, increase credibility, and create faster paths to referrals, introductions, and deal momentum.
Radical Open Rates
Email open rates improved by 400%. Yeah. Wow. Better open rates mean the messaging is finally landing. More attention creates more meetings, more demos, and more opportunities to earn trust before the final decision is made.
This is with the understanding you have the financial altitude to invest (not just survive), then you’re squarely in our sweet spot. We’re comfortable above or below that range, but our best work happens when the stakes are real and you’re serious about long-term growth.
We’re not trying to be the cheapest; we’re priced to deliver work that actually moves revenue, not just decorates your feed. If the budget is tight, we adjust scope, not our standards.
Instead, we define success with you up front, build a clear path to it, and track the metrics that tie the investment back to pipeline and revenue.
We start with a focused, paid strategy sprint that lets you see how we think before you commit to full production and you own that thinking either way.
Our clients call us in when the cost of getting it wrong is higher than the savings from going cheap. Product launches, key campaigns, and moments that actually move the needle.
If what you really need is a vendor who’s done the same thing 20 times before, we’re probably not your shop. Our clients stick around not because we understand their industry but because we find creative ways to reroute, redesign, or outright destroy their issues.